Erik Luhrs is America's top expert on Business & Performance Optimization. He is the CEO and Founder of Make Your Business BOOM! Inc. He holds a B.S. in Communication from Clarion University and has worked in the corporate and entrepreneurial business worlds, first as a manager and then as a Master Consultant-Coach, for over two decades.

Through many personal and professional successes and “learning experiences,” Erik discovered that success does not happen by chance. Success is based on two primary points: achieving Confidence and attaining Mastery

Erik found that until a person or group had consciously defined and addressed their fears they lacked the confidence to move forward. Also, until a person or group had chosen to take their skill level from mediocre to master, they lacked the competence to move forward. But when these two aspects were put into play simultaneously, success was virtually guaranteed.

Erik leads public and corporate seminars, and he performs Hybrid Consulting-Coaching^TM for CEOs, business-owners and entrepreneurs. He is also a best-selling author, and he creates information products that are used throughout North America, Europe and Australia.

Erik has been featured in Entrepreneur Magazine, The Chicago Tribune, Microsoft Small Business, SHRM, Small Business Radio, The Herald News, Success with Money, the Who's Who of Executives and Professionals and Business Success Interviews.

As a Speaker, Erik has spoken for Wachovia Securities, The Learning Annex, The Business Vortex, The Young Professionals Organization, The Fairleigh Dickinson University Executive MBA Program, and many other companies and organizations.  

Outside of his business pursuits, Erik is first and foremost an adoring father and husband. He is also a practicing Martial Artist and holds three black belts. He is a certified Fitness Trainer, and an avid student and practitioner of Reiki, The Silva Method, Neuro-Linguistic Programming, Accelerated Learning, 3D Thinking, Transformative Meditation, Creative Experientialization^TM, and many other forms of personal and professional development.

Erik resides in  New Jersey with his family.